The Marketing Slider is a carousel that can be made visible on the frontend of your Tradecast platform, on the web platform and the iOS and Android apps. In this moving carousel you can highlight videos or video platform pages by means of a wide thumbnail and various call-to-action buttons. The Marketing Slider can thus act as an additional showcase on your video platform, where you can promote new content on or related to your video platform. In this article, we explain how to manage the Marketing Slider feature.
Creating a new Marketing Slider is done from the CMS of your video platform. In the main menu on the left side of the screen you will find the button 'Marketing'. This screen shows an overview of already created sliders and - at the top right of the screen - a button to create a new slider. By clicking on the button '+ Create' you can create a new slider. The image below shows how a fully configured Marketing Slider can look like:
When you have clicked on the '+ Create' button, you will be taken to the screen where you can name your (new) Marketing Slider and set how long the different slides should remain static. By clicking on the '+ Add slide' button, you can create your first slide. Per slide, there are a number of options to set:
- Title: the title of the slide, which becomes visible to visitors of your video platform;
- Description: a description of the slide, shown below the title;
- Duration of slide in seconds: the amount of seconds that have to pass before a new slide is shown;
- Type:
- Media: choose this option if you want to link the slide to an uploaded video;
- Please note: if you link an unpublished video to a slide, the link will not work. Therefore, always make sure that the video you want to link also contains a current publication date;
- Generic: choose this option if you want to link the slide to a general web page;
- Plan: choose this option if you want to link the slide to a payment plan on your platform;
- Media: choose this option if you want to link the slide to an uploaded video;
- Thumbnail: determine the preview image of this slide in your carousel.
Next, you can use the '+ Add call to action' button to add one or two call to action buttons to the slide. This way, you can offer visitors to your video platform one or two options to interact with the slide. For example, you can offer visitors the option to watch the trailer of a specific premium video, to visit an (external) web page, or to purchase a video product on your platform.
Once you are satisfied with your slider settings, click 'Create' at the bottom of the screen. Your Marketing Sliders will be collected under the 'Marketing' button in the main menu of the CMS. There you can also edit the slider(s) or specific slides at any time.
Managing the Marketing Slider for your iOS and/or Android app
In addition to the web version of your Tradecast video platform, do you also use the mobile applications for iOS and Android? Then you can also set up and manage a Marketing Slider for these platforms. Managing the Marketing Slider for the iOS and Android apps associated with your video platform is also done through your video platform's CMS. Changes to the Marketing Slider for the apps that are made in the CMS will automatically become visible in the apps (provided the Marketing Slider for your apps has been activated by your Tradecast Support contact).
Do you have iOS and Android apps for your video platform and want to use the Marketing Slider in these apps? If so, please contact Tradecast Support. A Tradecast Support representative will then go through the (im)possibilities of the links and referrals that you can activate in the Marketing Slider for your iOS and Android apps with you.