Besides the possibilities for revenue models with AVOD, TVOD and SVOD, your own video platform also offers possibilities to show advertisements. These can be video ads, but also ads in the form of (sponsored) articles with text and photos, banners and sponsored content and categories.
Because you have full control over the content on your own video platform, you decide which ads and advertising forms you want to show. You also make your own agreements with advertisers about the value of advertising space on your video platform. In this article, we'll will give you some examples of different forms of advertising that you can use on your own video platform.
Commercials: on-demand and on the Timeline
Through the CMS of your video platform it is possible to upload videos, but these can also be video ads. These video ads can for example be added to the Timeline of your video platform, but can also be made available as on-demand content. Since you can create your own categories through the CMS, it is also possible to create a category that consists entirely of commercials.
Branded content is a content form specifically linked to a brand. By consuming the video, the viewer makes a connection - directly or indirectly - with the brand in question. Branded videos are ideal to offer on your own video platform, because you decide for yourself with which brands you produce content. You also decide how you make this content visible on your video platform and what compensation the brand in question has to pay you in return.
By mentioning products, brands or services - either conspicuous or not so conspicuous - you make use of product placement. You can use this form of advertising on your own video platform, for example by making agreements with brands or services about the visibility of their products in the content on your video platform. Just like with branded content, as a platform owner you decide what the visibility of third party products or services on your video platform is worth.
Because you can also create Articles using the CMS of your video platform, you can use these to present advertisements to visitors of your platform. In an Article you can present text-based content, but also hyperlinks and images. Articles as commercial positions can be an interesting new advertising opportunity on your video platform.
Sponsored content and categories
By including logos or other references to a third party in the editing of videos, you create sponsored content for your own video platform. Because - as discussed earlier - you can also create your own categories, you could even offer a whole category of sponsored videos on your platform. The agreements about the visibility of sponsored content or sponsored categories - for example how long a sponsored category should be visible on your video platform - are entirely up to you.
If you have any questions or thoughts about advertising opportunities on your video platform, feel free to contact Tradecast Support.