Analyzing data - generated by viewers on your own video platform - starts by logging into the CMS of your platform. In the start-up phase of your video platform, you can reach your CMS via the login link communicated by your TradeCast contact person. If your user account has the appropriate rights, you can access the CMS via the login screen, using your specified email address and your chosen password.
Next, you'll arrive at the Dashboard, the first screen you see when you log into the CMS of your own video platform. The Dashboard displays all data that is collected and analyzed by the TradeCast platform:
At the top of the Dashboard, the most important information about the viewers on your own video platform is divided into four colored blocks. The layout of the Dashboard is always the same. The items you can find on the Dashboard are:
- Unique visitors: the number of unique visitors;
- Registered users: the number of registered users;
- Now watching: the current number of viewers;
- Views today: the number of viewers for the day, since 12 PM;
- Audience per device: a concise overview (in percentages) of the distribution of your audience across the different platforms (web, iOS, Android, etc.).;
- Total views: the total number of views;
- Views today: the total number of views for the day, since 12 PM.
Below the four colored blocks with the most important information about the viewers on your video platform, all other data, viewing, and content information graphs are shown.
Data usage this month
The first information graph is 'Data usage this month'. This graph shows the different data streams measured by the video platform and shows you at a glance whether the use of these data streams fits inside or outside your data bundle. The data streams that are measured are:
- Storage: the amount of video content (calculated in gigabytes) that you have uploaded to your own video platform);
- Data traffic: the amount of data used by the video platform to serve out video content, requested by viewers, on a specific playback device (calculated in terabytes);
- Transcoding: the amount of minutes of video content that - after uploading - are used to make video content available in your chosen playback qualities (also known as 'transcodings'). For each transcoding type (e.g. 360p, 720p and 1080p), the duration of an uploaded video is calculated separately and subtracted from the total number of minutes available in the transcoding part of your data bundle.
You can easily retrieve the data consumption of previous months by adjusting the months and years with the drop-down menus:
Video and platform data
The other information measured and displayed on the Dashboard is:
- Registrations: the amount of viewers who - in a period of your choice - have registered on your video platform (displayed per hour or per day);
- Views: the amount of video views - in a period of your choice - divided into live stream views, linear timeline views and on-demand views (displayed per hour or per day);
- Device usage: a distribution of viewers over the number of available devices on which your online video platform can be viewed;
- Popular content: an overview of the most watched videos on your video platform, in a period of your choice;
- Newest content: an overview of the latest videos uploaded on your video platform;
- Traffic sources: an overview of the most popular traffic sources that lead to your video platform, based on the amount of traffic;
- Browser usage: an overview of browsers most used to access your video platform;
- New vs. returning: the percentage of new versus returning viewers, displayed in a period of your choice;
- Page views: a list of content and/or web pages on your video platform (e.g. the on-demand overview or the 'Terms and Conditions' page);
- Interests: an overview of all the Interests created for your video platform, so you can see which Interests are selected the most and which eventually attract the most viewers;
- Registered users: a world map overview of the locations where users have registered on your video platform (based on IP addresses).
All further information regarding the registered users is gathered under the 'Users' page, which you can access via the CMS's menu bar.